Brand Partnerships, Marketing, Advertising

My experience in entertainment and media is anchored in integrated content partnerships, content marketing, sales enablement, creator programs, multicultural strategy, and cross-functional communication, most recently at The Walt Disney Company.

The through-line in all of my work has been bringing diverse teams, priorities, and perspectives together to gain buy-in and move creative ideas forward.

Connecting the Dots

  • Strategy

  • Communication

  • Stakeholder Alignment

Marketing & Advertising Experience

Transforming complex products, projects, and campaigns into compelling stories that drive revenue, brand visibility, and high-impact client outcome.

Sales Enablement & Go-To-Market

Leading GTM positioning, pitch materials, revenue strategy, and scalable storytelling across large Sales organizations (over 2,000).

Example diagram of a TikTok advertising product, leveraging Disney content in the feed.

Integrated Content Partnerships

Building cross-platform creative concepts, influencer activations, and distribution plans across social + streaming channels that elevate brand campaigns.

Example Instagram Story on Disney Style Instagram handle showcasing Disney’s Aladdin Collection by M.A.C. Cosmetics.

Social Strategy & Innovation

Developing social media product narratives, platform-specific strategies, and first-to-market opportunities for enterprise-level organizations.

Example Instagram collaboration post between NatGeo and The Northface, leveraging instagram Product Tags for easy reference and purchase of The Northface apparel featured in NatGeo climbing photoshoot.

Cross-Functional Leadership

Guiding large matrixed teams and clients across Content, Creative, Sales, Finance, Partnerships, Legal, Data and Research.

Diagram of Laura as a “control center” of management, communication, and cross-collaboration between different teams of key stakeholders for any given project.

Examples: Branded Content with Creators / Influencers

Branded content for LEGO® Star Wars™ SmartPlay™ All-In-One Sets. Produced by Disney with Caleb Natale, distributed on @StarWars and @DisneyFamily social handles. 2026.

Branded content for Havaianas Disney flip flops. Produced by Disney with Kelli Butler and Kausha Campbell, distributed on @DisneyStyle social handles. 2025.

Branded content for Invisalign, shot at the 97th Academy Awards (Oscars) red carpet. Produced by Disney with Influential and Shan Rizwan, distributed on @TheAcademy social handles. 2025.